Angie B.
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Angie B.
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The story behind When the Ground Shakes™

I've lived what I teach.

Instability shaped my life long before I ever led in the boardroom or stood on a stage to talk about it. This is the story behind the work. 

Growing Up In Instability

 Like most kids, my first experience with loss and instability came with divorce. 

My parents divorced when I was five. My mom remarried quickly. We moved constantly, sometimes twice in a single school year. Evictions. New jobs. New states. 


Just as I would begin to form friendships, we would leave again.


I didn’t learn stability early.

I learned how to adapt.

 One day, while we were “in between houses” and living in a hotel, I walked in on my mom on the phone with a friend, saying, 

“I don’t want to go to the doctor because I am afraid of what they will find."


I didn’t understand the weight of that sentence at the time.


A few months later, after moving back to Minnesota, the phone rang on Thanksgiving. My mom had collapsed at a restaurant. 


The next day, she was diagnosed with metastatic breast cancer.


 

Four months later, days before her 43rd birthday, she died.


I was thirteen.


And I made a decision.


Education would be my way out.
Work would be my anchor.
Leadership would be my proving ground.

Identity in Motion

When my mom died.

It was my first experience with an overnight identity shift.

I was no longer just a daughter.

I was a girl without a mom.


That changes how you see the world.

Over time, I began attaching identity to what felt stable.

My education.
My career.
My performance.

For more than a decade, my identity became my work.

Then life kept shifting.

 I became a mother.
I lost my dad.
I was no longer someone’s daughter.
I became a single mom.
Then a coach.
Then a stepmom.
Then I lost my grandparents and realized I no longer had living ties to my parents.


Thirty-one years after losing my mother to breast cancer, I heard the same diagnosis 


Different outcome.
Same reckoning.


Titles changed.
Roles changed.
Seasons changed.


And for the last several years, I’ve had to ask a harder question:


Who am I without the titles?


Because when everything familiar falls away, identity becomes the work.


And resilience is no longer something you admire in others; it becomes something you practice.

That question deepened my work.

Because leaders struggle not only when organizations shift, but when identity shifts.

Layoffs.

Divorce. 

Promotion. 

Retirement. 

Parenthood.

Loss. 


Instability isn’t just operational.


It’s personal.


And when identity is fragile, leadership becomes reactive.

That's When I Realized

The most important stability a leader can build isn’t external.

If identity is anchored only to title, instability will always feel threatening.


That realization reshaped how I teach leadership.

LEARN MORE ABOUT THE WORK

Executive Experience

 Before stepping onto stages to teach this work, Angie spent two decades living it inside some of the most recognizable companies in the world.


She held executive leadership roles at Tesla, Best Buy, Starbucks, and Under Armour, leading teams of 400+ through hyper-growth, restructuring, and large-scale operational change.


That experience became the foundation for When the Ground Shakes™,  a framework built not from research, but from the rooms where the pressure was real.

  • Keynote speaker on leadership under pressure and disciplined resilience
  • Former executive at Tesla, Best Buy, Starbucks, and Under Armour
  • Led multi-state teams of 400+ through growth, restructuring, and mass layoffs
  • Founder, Transformation Leadership Labs
  • 20+ years partnering with senior leaders through instability and identity shifts
  • Based in the Greater Washington, DC Area

Leadership isn’t tested when things are stable.

If your organization is navigating disruption, transition, or pressure, and you need your leaders to stay steady through it, let's talk about bringing this work to your next event.

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Copyright © 2026 Angie B. - All Rights Reserved.

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